Kathy Orlando Pinho: Portfolio Site
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This project involved recreating an already published book with a dual narrative. It is called "Some of Us Had Been Threatening Our Friend Colby". Plans for Colby (who committed a crime and was to be punished) by his friends were portrayed in a tactful, considerate dialogue of the characters. Plans that were more blunt and direct were shown through image. Form, structure and pacing were integral factors to be considered to best communicate the new story treatments.
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This book recreation is called "The Balloon" by Donald Barthelme. Our interpretations were to portray dual narratives. The goal was to express story lines through metaphors, symbols and/or graphics. "The Balloon" story relationship was geography and emotion. All textual excerpts were about emotional references the author would make about people seeing the balloon for the first time. The geography was the visual narrative showing areas of the city where the balloon would appear.
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The goal for this project was to take the already published book The Paris Review Book of Planes, Trains, Elevators and Waiting Rooms and design our own interpretation of the book. We were to consider differences in content from one story to the next and express these differences through organization and a time metaphor.
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This book was designed to convey and express values and the cultural attitude that is connected with a company identity, advertising campaign and marketing strategies. Fed Ex is based on the beliefs of its founder, Fred Smith as well as his ideas on motivation, innovation and forward thinking. I demonstrated this concept through a diagonal grid that suggested motion.
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